FACT SHEET & SCHEDULE

WHO: The Orfalea Fund and the s’COOL FOOD Initiative

WHAT: Bringing Ideas to the Table:

A Night with Marion Nestle & Morgan Spurlock;
Moderated by Chef Kate Adamick

WHEN: Wednesday, March 5, 2008

Doors Open at 5:30 p.m. with a Reception &

Complimentary Food; Event starts at 6:30 p.m.

WHERE: Marjorie Luke Theatre, 721 E. Cota Street,

Santa Barbara CA 93103

COST: FREE PLUS Limited Free Childcare

for children ages 3 – 12 y.o. WITH RSVP ONLY

RSVP: Online at www.scoolfood.org after 2/1 thru 3/1.

or by phone (805) 565-7550 ext. 110

Synopsis: Join three of America’s Food & Health All-Stars – author and national food policy expert Marion Nestle* (“Food Politics” and “What to Eat”), filmmaker and author Morgan Spurlock** (“Supersize Me” and “Don’t Eat This Book”), and chef and attorney Kate Adamick*** (consultant for the Orfalea Fund and national expert on reforming school lunch programs) in a lively discussion about how corporate practice and federal policy converge to negatively impact your child's food, education, and health. Pre-show reception features a free healthy buffet and a chance to learn more about the Orfalea Fund’s “s’Cool Food Initiative”.

The ORFALEA FUND S’COOL FOOD INITIATIVE brings
THREE FOOD & HEALTH ALL-STARS IN FOR ONE NIGHT
Wednesday, March 5 in Santa Barbara
MARION NESTLE – MORGAN SPURLOCK – KATE ADAMICK
One in three U.S. children born in the year 2000 could develop Type 2 Diabetes during their lifetimes. - Centers for Disease Control (CDC)
The generation of Americans born in the year 2000 is the first in history to have a shorter life expectancy than its parents. - CDC
The rate of obesity among children today is twice as high as it was in the late 1970s. - Eric Schlosser, Fast Food Nation (Harper Collins, 2002)
On Wednesday, March 5, the s’Cool Food Initiative will bring three of America’s food & health All-Stars – author and national food policy expert Marion Nestle (“Food Politics” and “What to Eat”), filmmaker and author Morgan Spurlock (“Supersize Me” and “Don’t Eat This Book”), as well as chef and attorney Kate Adamick (consultant for the Orfalea Fund and national expert on reforming school lunch programs) to engage in a lively discussion about how corporate practice and federal policy converge to negatively impact our children's food, education, and health. The s’Cool Food Initiative event, Bringing Ideas to the Table: An Evening with Marion Nestle & Morgan Spurlock, will be moderated by Kate Adamick and held at the Marjorie Luke Theatre, 721 E. Cota St. in Santa Barbara starting at 6:30 pm, with a pre-show reception beginning at 5:30 pm. The evening is free courtesy of The Orfalea Fund. With advance RSVPs; there is limited amount of childcare available for youth ages 3 to 12 years. Spanish Translation is also available when noted with RSVP. The pre-show reception features a complimentary healthful school food buffet and a chance to learn more about the Orfalea Fund’s s’Cool Food Initiative.
In 2007-2008 school year, the s’Cool Food Initiative is charged with conducting a needs assessment focused on the 116 public schools in Santa Barbara County, which together serve more than 66,000 students. The aim of this study is to map out pathways and obstacles to the incorporation of “cooked from scratch” foods and local agricultural products into existing and developing school lunch programs. With almost universal district support, the initiative is already making headway in many of our communities.

According to Kate Adamick, consultant to the Orfalea Fund and Director of the s’Cool Food Initiative, “Santa Barbara County, with its progressive thinkers, organic farms and dedicated community members, is perfectly positioned to model healthful, sustainable eating habits in its schools and create a community of healthy children who make educated food choices throughout their lives.”

Marion Nestle, author and Professor in the Department of Nutrition, Food Studies, and Public Health at New York University stated, “From my own observations, a healthy school meals program requires just three elements: a committed food service director, a supportive principal, and devoted parents. It just seems so obvious the future of our nation demands each of these elements to be in place in every one of the 95,000 schools in the country. These are, after all, our children,” said Nestle.

Morgan Spurlock added, “School lunchrooms are failing our kids nutritionally. I commend the Orfalea Funds’ s’Cool Food Initiative in Santa Barbara County for working to right the wrongs perpetrated by the National School Lunch Program.”

On April 16, in what will be the second event in the series titled “Bringing Ideas to the Table,” Chef Kate Adamick will be joined by Chef Ann Cooper, another leader in school lunch reform from the Berkeley Unified School District, to discuss the issues surrounding school lunch reform at the Marjorie Luke Theater. Working with the Chez Panisse Foundation, Cooper has achieved many milestones in the Berkeley School district by bringing together families, farmers, gardeners, and school leaders in an effort that has led to one of the Nation’s premier school lunch programs.

For more information, please go to www.sCoolFood.org. To RSVP to the March 5 event, go online now - before March 1 at www.scoolfood.org or by phone (805) 565-7550 ext. 110

www.sCoolFood.org www.mcfaddenpr.com www.orfaleafoundations.org

Headshots are available upon request of the principles Marion Nestle, Morgan Spurlock and Kate Adamick.

NEXT s’ Cool Food Initiative Forum will be on Wednesday, April 16 5:30 – 7:30 p.m. at the Marjorie Luke Theatre.